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Until Online has the sight, sound, and motion of TV and ads are watched for more than a split second before the user browses away, it isn’t a viable alternative spending channel for TV dollars.

- de aici The 10 Biggest Lies In Online Advertising

M-am blocat pentru cateva secunde dupa care mi-am dat seama ca el nu are cum sa inteleaga atata timp cat nu foloseste calculatorul, iar eu nu prea am cum sa-i explic atata timp cat smartphone-ul mi-e practic lipit de mana. Desi traim in acelasi oras, facem parte din 2 lumi total diferite.

Internetul nu se explica, se utilizeaza. Internetul ne-a schimbat viata, si nu la suprafata cum a facut-o aparitia telefonului mobil vs telefonului fix de exemplu, ci radical.

Una dintre marile probleme ale Silicon Valley-ului (da, SV are si probleme ) este faptul ca iau la misto (ignora) celelalte limbi. Uitati-va la Facebook cat de prost e tradus. Chiar nu-si permit sa angajeze un localnic din fiecare tara? Evident ca da, doar ca e mai usor sa faca crowd-sourcing.

Quora: au lucrat o gramada de timp la sistemul de validare a unei intrebari (puneti o intrebare in engleza sa vedeti ce sugestii primiti). Bun. Alte limbi? Nope, crash total.

Si exemplele pot continua. Ideea e destul de simpla, limbile conteaza MULT, iar noi avem un avantaj competitiv pentru ca de mici gandim/invatam/vorbim 2-3 limbi diferite.

Since then, Path has walked away from takeover talks with Google for as much as $100 million, according to a person close to the company, and raised $11 million from 27 investors. More revealingly, Path has turned down more than that from at least that many investors.

de aici http://dealbook.nytimes.com/2011/04/07/founders-now-take-the-money-and-maintain-control/?ref=business

Path este o aplicatie de photo sharing pentru iPhone (detalii la Manafu) co-fondata de Shawn Fanning – fondatorul Napster. Cat de tare e Path? As putea zice ca nu atat de tare precum Instagram care, la randul ei, nu este atat de tare pe cat o lauda Techcrunch & co.

Si totusi Google le-a oferit 100 de milioane de dolari in conditiile in care de abia a avut loc lansarea. Useri putini, nu tu revenues si, nu mai zic de, nici macar business model.

Ma intorc la titlu, asistam la Bubble 2.0?

Eu zic ca nu, asistam la ceea unii baieti numesc personal branding iar altii rockstar statut. Cu alte cuvinte, internetul a devenit mainstream si, odata cu el, unii au devenit vedete. Fiind vedete, castiga ca vedetele si se poarta ca vedetele. Ziua in care Techcrunch va avea paparazzi se apropie rapid (mark my word!).

Asa ca, asemenea industriei TV unde prezentatorul castiga mai bine decat cameramanul sau sunetistul, ai sansa sa-ti joci cartea acum. Fie stai inchis intr-un cubical mandru de jobul tau de corporatist, fie iesi in strada si infrunti frigul (cam ca De Niro in tinerete, cand era ospatar pe langa Hollywood). Oportunitatile nu asteapta, succes!

Pe scurt: 2

• nu-ti denigra angajatorul pe bloguri
• nu te mai plange ca un copil rasfatat
• nu mai pierde timpul oamenilor care dorm stresati ca tu sa-ti iei salariul lunar

Poti sa

• pornesti propria companie pe care o conduci dupa cum ti se pare tie corect
• iti cauti un loc de munca mai potrivit felului tau de-a gandi/fi/munci
• ramai unde esti, sa muncesti mai eficient si sa cresti

Lumea e plina de oameni care-si plang de mila (mai ales Romania), deja esti in plus! Context aici

One thing that seems to be a recurring theme in the comments is people who have not ever clicked on a banner ad, and are wondering how Facebook can make money on people viewing pictures of posting on their wall. First, you don’t have to click on a banner ad for it to be effective. How many people have clicked on a banner ad on google.com? Yet, they are making 4 billion in profit…. How? Ads on other sites tie in to the Google database about a specific user and their recent purchases or browsing habits. This kind of aggregate data is so powerful because now you are seeing ads for that DSLR camera you have been researching or the baby gear you need for that kid on the way, and you are seeing it all over the web. You don’t have to click on those to make it effective. If you are constantly reminded about that SLR or that crib, you will eventually buy it, and that advertising was now effective, without you ever clicking a single banner ad. Think about TV commercials, you don’t ‘click’ on the TV and get your Budweiser or fabric softener, but companies pay billions for those impressions, especially if they target the demographic most likely to buy their product.

de aici

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