Until Online has the sight, sound, and motion of TV and ads are watched for more than a split second before the user browses away, it isn’t a viable alternative spending channel for TV dollars.
Television Dollars are Coming. Not
On 19.05.2011 in Advertising, Internet / 0 comentarii
Tags: TV
Ce-i cu internetul asta?
On 26.04.2011 in Internet, Life, People / 1 comentariu
Zilele trecute ma intreba o persoana mai in varsta (care nu are treaba cu internetul – nici macar cu calculatorul) care e faza cu internetul asta si de ce este comparat cu electricitatea, ca inventie.
M-am blocat pentru cateva secunde dupa care mi-am dat seama ca el nu are cum sa inteleaga atata timp cat nu foloseste calculatorul, iar eu nu prea am cum sa-i explic atata timp cat smartphone-ul mi-e practic lipit de mana. Desi traim in acelasi oras, facem parte din 2 lumi total diferite.
Internetul nu se explica, se utilizeaza. Internetul ne-a schimbat viata, si nu la suprafata cum a facut-o aparitia telefonului mobil vs telefonului fix de exemplu, ci radical.
Tags: aha
New bubble sau nu?
On 07.04.2011 in Internet, Life, People / 0 comentarii
Since then, Path has walked away from takeover talks with Google for as much as $100 million, according to a person close to the company, and raised $11 million from 27 investors. More revealingly, Path has turned down more than that from at least that many investors.
Path este o aplicatie de photo sharing pentru iPhone (detalii la Manafu) co-fondata de Shawn Fanning – fondatorul Napster. Cat de tare e Path? As putea zice ca nu atat de tare precum Instagram care, la randul ei, nu este atat de tare pe cat o lauda Techcrunch & co.
Si totusi Google le-a oferit 100 de milioane de dolari in conditiile in care de abia a avut loc lansarea. Useri putini, nu tu revenues si, nu mai zic de, nici macar business model.
Ma intorc la titlu, asistam la Bubble 2.0?
Eu zic ca nu, asistam la ceea unii baieti numesc personal branding iar altii rockstar statut. Cu alte cuvinte, internetul a devenit mainstream si, odata cu el, unii au devenit vedete. Fiind vedete, castiga ca vedetele si se poarta ca vedetele. Ziua in care Techcrunch va avea paparazzi se apropie rapid (mark my word!).
Asa ca, asemenea industriei TV unde prezentatorul castiga mai bine decat cameramanul sau sunetistul, ai sansa sa-ti joci cartea acum. Fie stai inchis intr-un cubical mandru de jobul tau de corporatist, fie iesi in strada si infrunti frigul (cam ca De Niro in tinerete, cand era ospatar pe langa Hollywood). Oportunitatile nu asteapta, succes!
Tags: startup
Apropo de CPM
On 05.01.2011 in Advertising, Internet / 0 comentarii
One thing that seems to be a recurring theme in the comments is people who have not ever clicked on a banner ad, and are wondering how Facebook can make money on people viewing pictures of posting on their wall. First, you don’t have to click on a banner ad for it to be effective. How many people have clicked on a banner ad on google.com? Yet, they are making 4 billion in profit…. How? Ads on other sites tie in to the Google database about a specific user and their recent purchases or browsing habits. This kind of aggregate data is so powerful because now you are seeing ads for that DSLR camera you have been researching or the baby gear you need for that kid on the way, and you are seeing it all over the web. You don’t have to click on those to make it effective. If you are constantly reminded about that SLR or that crib, you will eventually buy it, and that advertising was now effective, without you ever clicking a single banner ad. Think about TV commercials, you don’t ‘click’ on the TV and get your Budweiser or fabric softener, but companies pay billions for those impressions, especially if they target the demographic most likely to buy their product.
de aici
Cum sa-ti arhivezi contul de Twitter: TweetNest
On 18.12.2010 in Internet, News / 3 comentarii
Folosesc Twitter mai mult pentru a descoperi linkuri utile decat pentru socializare, de aceea filtrez foarte atent pe cine sa urmaresc. Pentru a intoarce favoarea, incerc sa-mi pastrez tweeturile pentru linkurile pe care le consider utile celor care ma urmaresc iar din cand in cand pentru chestiile interesante de zi cu zi. Presupun ca sunt destul de multi oameni care fac la fel.
Mi s-a-ntamplat de multe ori sa-mi caut un anumit tweet si sa nu-l gasesc. Puteti uita de profilul vostru, nu o sa gasiti ever un tweet dat anul trecut. La fel si de search-ul care cauta doar in ultimele 7 zile. Exista cateva aplicatii care fac backup insa au un UI (user interface) complicat iar eu vreau ceva super simplu de folosit: light si care sa permita search. Si cel mai important – vreau ca arhiva sa fie hostata de mine.
TweetNest
TweetNest este un mic script care se instaleaza pe propriul server mai rapid decat WordPress-ul. E free, arata foarte bine, e simplu de folosit, are search iar arhiva este impartita pe luni/zile. Se actualizeaza singur (necesita un simplu cronjob).
Puteti gasi arhiva mea la http://razvan.co/tweets/.
Vi-l recomand!
